Professional Cases

Bas, Editor

Working in the editorial department of a Tourism Board, his challenge is to deliver content for different market segments. He needs cost‐efficient larger print runs, even with variable printing data.

Challenge: Customized data printing on marketing pieces.

We need to maximize the impact
of our magazine within our target

How can we?

Know more

Targeting

As responsible for the editorial department
of the Tourism region of Cornwall, is very
important to define our targets.

Touring

62%

Tasting

52%

Adventure

33%

Relaxing

77%

Culture

68%

This Database allow us
to understand our target needs
Know more
using Navigator Digital Paper
Increases
production
speed
&
Efficiency

Customized
Printing

Once the target consumer has been found,
the data needed for a campaign can be
used. This data is what becomes variable.

It allows

amounts of customization for different markets, with text and images changing for groups of addresses based upon which segment of the market is being addressed.

Know more
Back
Personalization
allows us

to relate, communicate, and possibly start a relationship with a prospective customer and to maintain a relationship with current customers.

IT CREATES

loyal customers, and variable data printing can help gain these types of customers, along with quality work and service.

Navigator is the Logical Solution

Digital printing along with Navigator paper allows savings in labor and cost-efficient larger print runs.

The increased technological capabilities of digital presses also means savings in labor and cost-efficient larger print runs.

Database-driven print files for mass personalization of printed materials normally in larger runs.

infographic

In Bas's environmentthe best option is navigator paper