Brand Values

Desired Usage

• Take action without hesitation.

Reasons to believe

• gPS´s innovative paper production technology
• Unmatched runnability - 99,99% Paper Jam Free
• 100% guaranteed multifunctionality in all office equipment
• Premium optical and physical attributes
• Superior quality differentiation
• Superb quality consistency – every time
• The best raw material – Eucalyptus globulus fibre

Functional Benefits

• Trouble-free printing experience
• High-impact and professional-looking printed documents
• Available for any type of document, in any office printer
• Great results even with intensive use of colour
• The quality of a world bestseller
• gPS Heritage - Innovation & Excellence background
• New Image – same excellent product

BRAND PROMISE

• Navigator powers your success

FUNCTIONAL BENEFIT

• Excellent performance and printing results

EMOTIONAL BENEFITS

• Confidence
• Empowerment
• Motivation

CONSUMER INSIGHT

• Desire to accomplish and excel its goals in life, both personally and professionally

Brand Values & Personality

• Navigator´s true colors

KEY FEATURES

• Overall global image
• Same colour codes
• Clean layout
• Powerful graphic shape
• World Best Seller
• State-of-the-art technology
• Unique quality

CORE VALUES

• Performance
• Innovation
• Leadership

PERSONALITY ATTRIBUTES

• Precise
• Worldwide presence
• Confident
• Consistent
• Reliable
• Professional
• Sustainable
• Powerful
• Technical
• Prestigious
• Sincere